As the graphic designer for The Legion of Bloom, I helped shape a clean, eco-conscious visual identity that reflected the brand’s deep roots in sustainability and California cannabis culture.
My design approach emphasized minimalist packaging with plant-based, compostable materials, complemented by modern typography and earthy tones. I highlighted the brand’s environmental mission through visual storytelling, featuring lifestyle photography, natural textures, and sun-drenched California imagery that evoked a grounded, mindful lifestyle.
Key Design Aspects of the Brand:
- • Clean, modern typography with natural color palettes
- • Lifestyle photography rooted in California’s outdoor culture
- • Visual storytelling that promotes sustainability and wellness
- • Consistent environmental messaging across brand touch-points
- • Minimalist, eco-friendly packaging using compostable materials